Perfect Combination Join NSA, National Ski Association

Join NSA, National Ski Association was a promotional poster designed by Austrian-American artist Herbert Bayer (1900-1985). Bayer moved to Aspen, Colorado in 1946, becoming an instrumental architect and designer for the resort and the Aspen Institute. A Bauhaus-trained print and typography designer, Bayer was enlisted by the National Ski Association (NSA, now known as the U.S. Ski and Snowboard Association) to promote membership to the club. Bayer’s design flourished not only as an ad for the association, but as a symbol of the Aspen lifestyle. His clean, stylized Bauhausian lines and simplistic color scheme presented a new and modern European style that lent itself well to the glamour of skiing and mountain getaways. As one reporter put it: “Herbert Bayer was modern Aspen’s original hype man”.